The Dubai-owned airline Emirates has announced a 60m-euro (£52m, $82m) sponsorship deal with AC Milan.
The four-year deal, due to begin in July, will see Emirates become Serie A team AC Milan's shirt sponsor in place of the Austrian betting company BWin.
Emirates already sponsors several football teams including Paris Saint Germain, Hamburg and Arsenal.
The airline has a pre-existing sponsorship deal with AC Milan that does not include shirt sponsorship.
Speaking to reporters on Friday, AC Milan's vice president Adriano Galliani said the £52m deal could eventually be worth even more to the club if results on the field go its way.
Milan also has a sponsorship deal with German sports kit maker Adidas until June 2017.
The deal is the latest investment in football by the airline, which is state-owned.
Its sponsorship agreement with Arsenal in 2004 was the biggest in English football history - worth in excess of £100m to the London club.
The four-year deal, due to begin in July, will see Emirates become Serie A team AC Milan's shirt sponsor in place of the Austrian betting company BWin.
Emirates already sponsors several football teams including Paris Saint Germain, Hamburg and Arsenal.
The airline has a pre-existing sponsorship deal with AC Milan that does not include shirt sponsorship.
Speaking to reporters on Friday, AC Milan's vice president Adriano Galliani said the £52m deal could eventually be worth even more to the club if results on the field go its way.
Milan also has a sponsorship deal with German sports kit maker Adidas until June 2017.
The deal is the latest investment in football by the airline, which is state-owned.
Its sponsorship agreement with Arsenal in 2004 was the biggest in English football history - worth in excess of £100m to the London club.
» OFFICIAL: John Terry Dropped As England Captain; Rio Ferdinand To Take Over
» Count to 1000
» DH9Videos ~ Graphics
» TheChrisHolleyVideos Graphics
» Signature
» AC Milan signs £52m Emirates deal
» Arsenal Are Not Out Of Premier League Title Race - Arsene Wenger & Chelsea Boss Carlo Ancelotti
» Poor Defending Has Cost Arsenal The Title - Martin Keown
» Real madrid - Fifty points, fifty goals.